Direct mail for motivated sellers: getting started

Start with the list

Mail owners who show a reason to sell: delinquent taxes, code violations, vacancy, or an out-of-area mailing address. A smaller, targeted list beats a large generic one.

Write a short, honest message

• Say who you are and that you buy houses.
• Mention that you can close quickly and buy as-is, only if it is true for you.
• Give one clear way to reply: a phone number you answer.
• Don't make claims you can't back up, and follow your state's rules on wholesaling disclosures.

Follow up

A single mailing rarely gets a response from everyone who might sell. Plan several touches over a few weeks to months, and keep track of who has been mailed and when.

Track what happens

Log each reply and call. Over time you learn which lists and messages pay for themselves, and you can stop mailing the ones that don't.

Where BAP fits

BAP sends postcards and letters first class from inside the app, and puts follow-up reminders in your pipeline. Delivery times are estimates, and mail is pay as you go.